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Consumer Behaviour Specialist

Jacob is a practitioner of behavioral science. He has worked with applying insights from consumer psychology, sales psychology, and behavioral science to alter people's behavior in more sustainable and altruistic directions. He has studied consumer psychology and business philosophy at CBS, where he also founded the student organization 'CBS Behavioural'. Jacob is the former Head of the Red Cross Youth's Leadership development program and currently an alternate board member of effective altruism Denmark. Jacob currently works with online customer insights as a part of TDC Groups Graduate program.