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Think like a Dane! Think Sustainable!

There is only one place in the world that I know of, where you can swim in a busy urban harbour, ski down the roof of a green-energy power station, drive a solar-powered boat, stay in an eco-friendly hotel and dine on organic food on every street corner! It's the city of Copenhagen, one of the world’s most sustainable cities.

Denmark’s capital has long put sustainability at the top of its agenda, as have many of the people living here. As one of this city landmarks of sustainable living works Copenhill. An eco-friendly, green-energy power station built in a shape of a year-round artificial ski and snowboard slope, which turns waste into energy to supply tens of thousands of homes and businesses. It's a perfect example of the way Danes think about their environment and future.

It is no secret that Denmark likes its way to be the green way, and that this country is a leader when it comes to innovation. So, why is Denmark perceived as such? What is the reason behind Danes' ability to think outside the box and in such a sustainable way?

First we have to understand

"What is sustainability?"

Sustainability is a very open concept and means different things to different people. To the Danes, sustainability is a holistic approach that includes renewable energy, water management, waste recycling, and green transportation including the bicycling culture.

Through years and years of efforts and improvements, Denmark has built a world-class.

What is "The Danish Mindset?"

From the time they are small children, Danes are told to question conventional wisdom - and encouraged to come up with something better. That makes innovation and entrepreneurship a natural part of their thinking process. Danes are brought up to question authority, which makes them powerful innovators.

Almost every Danish company is based on a flat hierarchy as their organizational structure, meaning that no matter on which level Your position in the Company might be You can direct all your work concerns or creative ideas to whomever you like. Danes base on equality in every aspect of their lives.

That might explain their spark for innovation, but why are they so good at Sustainability You ask?


They prefer sustainable means of travel

All buses are changing from diesel to electric, while more and more road surfaces are devoted to cycling.You can rent an electric bike at low cost, perhaps traversing the harbour on one of the two recently constructed cycle bridges.

Prefer to travel by water? Hire a GoBoat to explore the canals of Copenhagen. Taking up to eight people, the boats have electric, solar-powered engines and are made from wood from sustainable sources.


They use sustainable solutions to everyday problems

The Capital city of Denmark already has more than its fair share of parks and green spaces. Much of the harbor district, and Refshaleøen across it, have already been regenerated with sustainable design, such as grass roofs that both filter rainwater and insulate their buildings.

Moreover Copenhagen has some of the most innovative solutions to deal with pollution in the city, like GreenKayak. It’s an organization that works to reduce the amount of garbage floating in the coastal waters of Copenhagen. The idea is simple – get a free GreenKayak trip in return for collecting trash & sharing this on social media. GreenKayak also shares knowledge, and helps people of all ages get out on our beautiful oceans and take action. What distinguishes Denmark from almost all other European countries, is the proactive approach of successive governments to sustainability issues. The country's environmentalists point out that Denmark was the first in the continent to establish an official environment ministry (back in 1971, almost three decades before the UK).

The Country also has equipped itself with powerful tax incentives for low-carbon technologies (Denmark boasts some of the most cutting edge wind turbine manufacturers in the world today) and renewable energy generation. Driving more and more entrepreneurs towards Sustainable ways. In the city of Copenhagen energy saving renovation is on the top of the list of Climate Plan 2025, the strategic document for city development. The main goal of the Climate Plan is to reach zero level of CO2 emissions by 2025, so Copenhagen can be the first CO2 neutral capital in the world.

If that doesn’t make you want to move to Denmark, I don’t know what will. No matter if You are or aren’t planning on coming here, there are few ways to get closer to Danish mindset and be more sustainable in Your life. And they are easier than you think.

Here are few Danish ways of being more sustainable and environment friendly, that You can implement in Your life from even tomorrow.


If you’ve ever had a pleasure to visit Denmark, you may have noticed the herds of bicycles parked all around public spaces. Cycling really is a part of everyday life here in Denmark. That’s because the Danish attitude to transport is different. Driving feels unnecessary to many Danes, as well as it being cripplingly expensive.

So, why would they deviate from hopping on a bike for free? It makes a lot of sense and creates zero emissions at the same time! No to mention the huge tax for car owners.


It’s as simple as riding a bike! Start with smaller trips to test out the roads around you. And, make sure you look up the rules of the road before you begin!



Organic produce grows without the help of pesticides or chemical fertilisers. This means that there's no unhealthy runoff that will go on to pollute local water supplies. In general, organic food is regarded as being better for humans too. So, you can see why the Danes are big fans of organic agricultural practices. Not only do the Danes eat organic, they also fight food waste with an app like ‘To Good To Go’ that allows you to purchase food not sold by the restaurants by the end of the day for a cheaper price. Normally this food would be thrown out, instead the Danes can enjoy their favourite meals almost for free. Another interesting initiative based in Copenhagen is a non profit organization called Food Sharing. They collect food that is still good but can no longer be sold due to regulations of big super markets and give it away to people who could use it. You can read more about it here.


There are organic options available in most large supermarkets. If you can’t find them there, try going to local farmer's markets instead. Although organic produce tends to be more expensive than normal food, it’s worth it for you and the environment.

Perhaps, have a think about what you shop each week. Do you buy excess food which doesn’t get eaten anyway? Try cutting these parts of your shopping list to conserve extra money for organic food.



Denmark was one of the very first recycling innovators! Back in 1978, the Danes created the world’s first law on recycling! They stated that at least 50% of all paper and beverage packaging should be recycled. They’ve kept up this revolutionary spirit since!

Since 2008, a recycling system called PANT has been in operation in Denmark. To encourage people to recycle, a small deposit is added on to the price of plastic and glass bottles. When returned to a supermarket, the customer receives their deposit back. It has proven hugely popular. The PANT system is expanding even now.


If you’re unsure about the facilities in your local area, get in touch with your authorities or look online. It’s worth working out what can be recycled and what you have to put in the bin. If too many incorrect items are put in recycling, a whole batch may have to be put in landfill.

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